diff --git a/spring-boot-project/spring-boot-autoconfigure/src/main/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryConfiguration.java b/spring-boot-project/spring-boot-autoconfigure/src/main/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryConfiguration.java
index 7a8a3b51392..8d10a1fdc21 100644
--- a/spring-boot-project/spring-boot-autoconfigure/src/main/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryConfiguration.java
+++ b/spring-boot-project/spring-boot-autoconfigure/src/main/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryConfiguration.java
@@ -28,6 +28,7 @@ import org.springframework.boot.web.embedded.jetty.JettyReactiveWebServerFactory
 import org.springframework.boot.web.embedded.jetty.JettyServerCustomizer;
 import org.springframework.boot.web.embedded.netty.NettyReactiveWebServerFactory;
 import org.springframework.boot.web.embedded.netty.NettyRouteProvider;
+import org.springframework.boot.web.embedded.netty.NettyServerCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatConnectorCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatContextCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatProtocolHandlerCustomizer;
@@ -66,10 +67,11 @@ abstract class ReactiveWebServerFactoryConfiguration {
 
 		@Bean
 		NettyReactiveWebServerFactory nettyReactiveWebServerFactory(ReactorResourceFactory resourceFactory,
-				ObjectProvider<NettyRouteProvider> routes) {
+				ObjectProvider<NettyRouteProvider> routes, ObjectProvider<NettyServerCustomizer> serverCustomizers) {
 			NettyReactiveWebServerFactory serverFactory = new NettyReactiveWebServerFactory();
 			serverFactory.setResourceFactory(resourceFactory);
 			routes.orderedStream().forEach((route) -> serverFactory.addRouteProviders(route));
+			serverFactory.getServerCustomizers().addAll(serverCustomizers.orderedStream().collect(Collectors.toList()));
 			return serverFactory;
 		}
 
diff --git a/spring-boot-project/spring-boot-autoconfigure/src/test/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryAutoConfigurationTests.java b/spring-boot-project/spring-boot-autoconfigure/src/test/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryAutoConfigurationTests.java
index 54eb6aaa764..a602ce7d345 100644
--- a/spring-boot-project/spring-boot-autoconfigure/src/test/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryAutoConfigurationTests.java
+++ b/spring-boot-project/spring-boot-autoconfigure/src/test/java/org/springframework/boot/autoconfigure/web/reactive/ReactiveWebServerFactoryAutoConfigurationTests.java
@@ -16,6 +16,7 @@
 
 package org.springframework.boot.autoconfigure.web.reactive;
 
+import io.undertow.Undertow;
 import io.undertow.Undertow.Builder;
 import org.apache.catalina.Context;
 import org.apache.catalina.connector.Connector;
@@ -25,10 +26,14 @@ import org.junit.jupiter.api.Test;
 import reactor.netty.http.server.HttpServer;
 
 import org.springframework.boot.autoconfigure.AutoConfigurations;
+import org.springframework.boot.autoconfigure.logging.ConditionEvaluationReportLoggingListener;
+import org.springframework.boot.logging.LogLevel;
 import org.springframework.boot.test.context.FilteredClassLoader;
 import org.springframework.boot.test.context.runner.ReactiveWebApplicationContextRunner;
 import org.springframework.boot.web.embedded.jetty.JettyReactiveWebServerFactory;
 import org.springframework.boot.web.embedded.jetty.JettyServerCustomizer;
+import org.springframework.boot.web.embedded.netty.NettyReactiveWebServerFactory;
+import org.springframework.boot.web.embedded.netty.NettyServerCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatConnectorCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatContextCustomizer;
 import org.springframework.boot.web.embedded.tomcat.TomcatProtocolHandlerCustomizer;
@@ -49,6 +54,7 @@ import org.springframework.web.server.adapter.ForwardedHeaderTransformer;
 
 import static org.assertj.core.api.Assertions.assertThat;
 import static org.mockito.ArgumentMatchers.any;
+import static org.mockito.BDDMockito.given;
 import static org.mockito.Mockito.mock;
 import static org.mockito.Mockito.times;
 import static org.mockito.Mockito.verify;
@@ -279,6 +285,33 @@ class ReactiveWebServerFactoryAutoConfigurationTests {
 				});
 	}
 
+	@Test
+	void nettyServerCustomizerBeanIsAddedToFactory() {
+		new ReactiveWebApplicationContextRunner(AnnotationConfigReactiveWebApplicationContext::new)
+				.withConfiguration(AutoConfigurations.of(ReactiveWebServerFactoryAutoConfiguration.class))
+				.withClassLoader(new FilteredClassLoader(Tomcat.class, Server.class, Undertow.class))
+				.withUserConfiguration(NettyServerCustomizerConfiguration.class, HttpHandlerConfiguration.class)
+				.withInitializer(new ConditionEvaluationReportLoggingListener(LogLevel.INFO)).run((context) -> {
+					NettyReactiveWebServerFactory factory = context.getBean(NettyReactiveWebServerFactory.class);
+					assertThat(factory.getServerCustomizers()).hasSize(1);
+				});
+	}
+
+	@Test
+	void nettyServerCustomizerRegisteredAsBeanAndViaFactoryIsOnlyCalledOnce() {
+		new ReactiveWebApplicationContextRunner(AnnotationConfigReactiveWebServerApplicationContext::new)
+				.withConfiguration(AutoConfigurations.of(ReactiveWebServerFactoryAutoConfiguration.class))
+				.withClassLoader(new FilteredClassLoader(Tomcat.class, Server.class, Undertow.class))
+				.withUserConfiguration(DoubleRegistrationNettyServerCustomizerConfiguration.class,
+						HttpHandlerConfiguration.class)
+				.withPropertyValues("server.port: 0").run((context) -> {
+					NettyReactiveWebServerFactory factory = context.getBean(NettyReactiveWebServerFactory.class);
+					NettyServerCustomizer customizer = context.getBean("serverCustomizer", NettyServerCustomizer.class);
+					assertThat(factory.getServerCustomizers()).contains(customizer);
+					verify(customizer, times(1)).apply(any(HttpServer.class));
+				});
+	}
+
 	@Test
 	void forwardedHeaderTransformerShouldBeConfigured() {
 		this.contextRunner.withUserConfiguration(HttpHandlerConfiguration.class)
@@ -489,6 +522,37 @@ class ReactiveWebServerFactoryAutoConfigurationTests {
 
 	}
 
+	@Configuration(proxyBeanMethods = false)
+	static class NettyServerCustomizerConfiguration {
+
+		@Bean
+		NettyServerCustomizer serverCustomizer() {
+			return (server) -> server;
+		}
+
+	}
+
+	@Configuration(proxyBeanMethods = false)
+	static class DoubleRegistrationNettyServerCustomizerConfiguration {
+
+		private final NettyServerCustomizer customizer = mock(NettyServerCustomizer.class);
+
+		DoubleRegistrationNettyServerCustomizerConfiguration() {
+			given(this.customizer.apply(any(HttpServer.class))).willAnswer((invocation) -> invocation.getArgument(0));
+		}
+
+		@Bean
+		NettyServerCustomizer serverCustomizer() {
+			return this.customizer;
+		}
+
+		@Bean
+		WebServerFactoryCustomizer<NettyReactiveWebServerFactory> nettyCustomizer() {
+			return (netty) -> netty.addServerCustomizers(this.customizer);
+		}
+
+	}
+
 	@Configuration(proxyBeanMethods = false)
 	static class ForwardedHeaderTransformerConfiguration {
 
diff --git a/spring-boot-project/spring-boot/src/main/java/org/springframework/boot/web/embedded/netty/NettyReactiveWebServerFactory.java b/spring-boot-project/spring-boot/src/main/java/org/springframework/boot/web/embedded/netty/NettyReactiveWebServerFactory.java
index 127a9013b89..a4a8bb3d372 100644
--- a/spring-boot-project/spring-boot/src/main/java/org/springframework/boot/web/embedded/netty/NettyReactiveWebServerFactory.java
+++ b/spring-boot-project/spring-boot/src/main/java/org/springframework/boot/web/embedded/netty/NettyReactiveWebServerFactory.java
@@ -21,7 +21,9 @@ import java.time.Duration;
 import java.util.ArrayList;
 import java.util.Arrays;
 import java.util.Collection;
+import java.util.LinkedHashSet;
 import java.util.List;
+import java.util.Set;
 
 import reactor.netty.http.HttpProtocol;
 import reactor.netty.http.server.HttpServer;
@@ -43,7 +45,7 @@ import org.springframework.util.Assert;
  */
 public class NettyReactiveWebServerFactory extends AbstractReactiveWebServerFactory {
 
-	private List<NettyServerCustomizer> serverCustomizers = new ArrayList<>();
+	private Set<NettyServerCustomizer> serverCustomizers = new LinkedHashSet<>();
 
 	private List<NettyRouteProvider> routeProviders = new ArrayList<>();
 
@@ -85,7 +87,7 @@ public class NettyReactiveWebServerFactory extends AbstractReactiveWebServerFact
 	 */
 	public void setServerCustomizers(Collection<? extends NettyServerCustomizer> serverCustomizers) {
 		Assert.notNull(serverCustomizers, "ServerCustomizers must not be null");
-		this.serverCustomizers = new ArrayList<>(serverCustomizers);
+		this.serverCustomizers = new LinkedHashSet<>(serverCustomizers);
 	}
 
 	/**